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About Asfoura

Asfoura combines modern streetwear with the traditional art of tatreez – a centuries-old Palestinian embroidery that is far more than just a pattern. Our designs are deeply inspired by Palestine and reflect the connection to home and culture in every detail. Tatreez tells stories of identity, community, and history that are passed down from generation to generation. We want to make this meaning visible and keep it alive with our clothing.

For us, not only design is paramount, but also responsibility towards people and the environment. That's why we place great value on sustainable materials and fair production. Our hoodies are made from high-quality, eco-friendly fabrics and embroidered with great care. Each piece of embroidery is lovingly handcrafted – personally by me in Germany using an embroidery machine. This creates a garment that not only looks good, but also carries a story and conveys values.

With Asfoura, we want to offer you not just a piece of fashion, but a piece of culture that you can wear with pride. Fashion that connects – between tradition and modernity, between past and future.

It's particularly important to us to make a contribution to the people of Palestine. Therefore, we donate a portion of our profits to local aid projects to provide urgently needed support in difficult times. Thus, every Asfoura product not only becomes a symbol of solidarity and hope, but also actively contributes to helping others.